Personal Creativity Manifesto

“...without a manifesto, we cannot conceive the future.” (Kyes, 2008)

The artists’ manifesto can be defined as a “document of an ideology, crafted to convince and convert.” (Caws, 2000) On a more personal level, the artist manifesto is an individual document written to inspire, challenge and motivate. It can help the author to articulate the parameters of their creative practice and what philosophies the process is built upon. 

I haven’t written a personal creativity manifesto as yet. But I have identified that having an engaging narrative supporting creative ideas is at the core of my creative practice. Seth Godin's (2009) tribe building theory is underpinned by the central aim to tell a story that connects with its audience and creates a sense of community.

Daniel Pink says that storytelling is important because as “facts become so widely available and instantly accessible, each one becomes less valuable. What begins to matter is the ability to place these facts in context and to deliver them with emotional impact.” (Pink, 2009) Narrative therefore helps to generate interest in ideas, and provides people with a story with which they can subscribe to.

Godin says that we are searching for meaning and a tribe to ascribe to, articulating that we "are living through and are right at the key moment of a change in the ways ideas are created, and spread, and implemented." He calls this the ‘time of Tribes' – which is defined by storytelling, ‘connecting people and ideas.’ (Godin, 2009) The objectives for my creative projects are underpinned by Seth Godin’s leadership theory of building a tribe, described by his four steps; Telling a Story, Connecting like minded people, Leading the movement to Make Change. 

Telling a Story

For my projects to be successful they must connect or resonate with their audience. 
Godin and Pink see a future defined by shared storytelling, a way to connect like-minded 
people and ideas.

Connect Like-minded people

Projects are interactive and experiential, helping to cultivate a wide audience.

Collaboration is key. Projects share visions, and contributors bring a variety of skills from 
different disciplinary backgrounds.

Leading the Movement

Be exemplary and step into the unknown as a role model, mentor and guide.

Make Change

Ensure the projects have longevity and new ideas can keep being adapted from previous ideas.

Challenge creative thinking processes in order to find new connections and propose 
new cross-disciplinary relationships. 

Caws, M.A. (2000) Manifesto: A Century of Isms. University of Nebraska Press: USA.
Godin, S. (2009) The Tribes we Lead. TED Talks [Online] Accessed 20/06/2014, from http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead 
Kyes, Z. (2008) Manifesto’s of the Future. e-flux [Online] Accessed 20/06/2014 from, http://www.e-flux.com/journal/manifestos-for-the-future/#_ftn5 
Pink, D. (2005) A Whole New Mind; Moving from the Information Age to the Conceptual Age. Riverhead, Penguin Books: USA.